How to Export to Turkey: A Practical Market Entry Guide for International Companies

Turkey is one of the most strategic markets for international manufacturers and exporters looking to expand into Europe, the Middle East, and Central Asia. For companies researching how to export to Turkey, the country offers strong domestic demand, developed logistics infrastructure, and a wide network of Turkish importers across multiple industries.

However, successfully exporting to Turkey requires more than competitive pricing. Understanding local business culture, identifying the right Turkish importers, and choosing the correct market entry strategy are critical for long-term success.

Below are the most effective and proven ways to sell your products to Turkey, with practical guidance for international suppliers asking how to export Turkey successfully.

1. Participate in Trade Fairs in Turkey

One of the fastest answers to the question how to export to Turkey is participating in trade fairs held in major cities such as Istanbul, Izmir, and Ankara.

Trade fairs allow you to:

  • Meet Turkish importers, distributors, and wholesalers face-to-face

  • Present your products directly to purchasing managers and decision-makers

  • Understand local pricing expectations and market trends

  • Build trust faster through in-person meetings

An important advantage is that many international buyers also attend Turkish trade fairs. This means that while exporting to Turkey, you may also sell to buyers from other countries sourcing through Turkey.

Trade fairs are especially effective for:

  • Kitchenware and houseware

  • Furniture and home décor

  • Construction materials

  • Textiles and apparel

  • Food, packaging, and FMCG products

2. Work with a Local Agency in Turkey

For many foreign manufacturers exploring how to export Turkey, working with a local agency is the most efficient and low-risk market entry model.

As Anora Trading, we support international companies by acting as their local sales office in Turkey, helping them connect directly with the right Turkish importers and buyers.

Our Market Entry Process Includes:

  1. Product Evaluation
    We review your products to assess quality, technical standards, and suitability for Turkish importers.

  2. Price Analysis
    Your pricing is analyzed and benchmarked against Turkish market expectations to ensure competitiveness.

  3. Sample Review
    We request and evaluate samples to confirm product quality, packaging, and compliance.

  4. Buyer Identification
    We identify the most relevant Turkish importers, distributors, wholesalers, and sector-specific buyers.

  5. Direct Communication & Visits
    We contact decision-makers, arrange meetings, and conduct company visits on your behalf.

  6. Local Representation
    We operate as your Turkish sales office, managing negotiations, follow-ups, and ongoing communication.

This structured approach helps foreign suppliers export to Turkey efficiently without the need to open their own local office.

3. Research Turkish Importers via Chambers of Commerce

Another effective step in learning how to export to Turkey is using Turkish chambers of commerce to research potential buyers.

Through chambers of commerce, you can:

  • Access verified lists of Turkish importers and distributors

  • Identify active companies by product category

  • Reach decision-makers operating in your target sector

This method is particularly useful for B2B exporters looking for reliable, long-term partners in Turkey.

4. Use Google Keyword Research to Find Buyers in Turkey

Google remains one of the most practical tools for exporters researching how to export Turkey.

By combining your product name with keywords such as:

  • Turkish importers

  • importer in Turkey

  • distributor Turkey

  • wholesaler Turkey

you can identify companies actively importing and distributing products in the Turkish market.

Keyword research also helps you understand how Turkish buyers search for products, which is valuable for digital outreach and long-term export strategies.

5. Additional Ways to Export to Turkey

Beyond the core methods above, companies exporting to Turkey can also:

  • Use LinkedIn outreach targeting import managers and purchasing managers

  • Collaborate with Turkey-based sourcing and trading companies

  • Prepare English and Turkish product presentations

  • Combine digital outreach with local representation

Each method becomes significantly more effective when supported by local market knowledge and consistent follow-up.

Final Thoughts: How to Export to Turkey Successfully

Exporting to Turkey offers strong long-term potential for international manufacturers, but success depends on choosing the right strategy and connecting with the right Turkish importers.

Whether through trade fairs, local agencies, chambers of commerce, or digital research, a structured and localized approach is essential.

As Anora Trading, we help foreign companies understand how to export to Turkey, act as their local sales office, and build sustainable relationships with Turkish importers—turning market entry into measurable growth.